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YOUR NEXT STEP WITH FORMATIVE
VENTURES
Now, you have decided to take the big plunge and
seek venture capital funding. As former entrepreneurs, we
have been in your shoes and can appreciate that this is a huge
and critical step that you are about to make. We know that
who you select as your investor will be critical to your success,
so choose carefully. Raising
capital can be a long, drawn-out process that can consume a significant
amount of your time and resources, so you need to focus your efforts.
To help us qualify your company as a potential fit for us, here
are a few suggestions from our own firsthand experience that will
help in evaluating the opportunity.
Get introduced to us by someone who knows us. We
know many people in the industry, and we have an extended network
of venture
partners that might include someone you know.
Be able to crisply define your business, and articulate
what industry pain points you are uniquely trying to solve.
When
sending us your initial company backgrounder, try not to send files
that are too large (>1MB). It’s not just the bandwidth management,
but we prefer that you spend time to hone in on a presentation that
is crisp, concise, and to the point.
Give us a clear idea of how big your market is, and
who you think your initial customers will be in order to support
your claims.
Provide an accurate background of each member of the
management, as well as individual accomplishments that qualify that
person for the team.
Thank you for considering
Formative Ventures. Because we invest in only
2-4 investments per year, we look carefully for talented teams that we can
work closely with to build industry leading companies. If we
can collectively achieve this, everyone in our circle will win.
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The Formative team was very resourceful, having introduced
us to key partnership companies and other potential investors. They
provided us with a broad range of operating experiences that were
critically beneficial to our company.”
Werner Sievers,
former CEO of Zyray Wireless
(acquired by Broadcom)
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